A project snapshot...

A brand known to be adored by celebrities and on the wishlists of many friends, Venus ET Fleur offers “forever roses”, and was expanding their offerings. My team led their branding pivot. 

- Competitive research

- Audience planning 

- Brand strategy

- Oversaw design team

Grand Wailea is an  iconic luxury resort set on the magical setting of Maui, Hawaii. My team helped guide them through a brand evolution.

- Onsite Immersion & Research

- Brand strategy

- Villa strategy

- F&B naming

- Experience strategy

- Oversaw design team

Happy Nation was a DTC brand focused on gender neutral tween clothing, and needed a marketing and branding partner to help them launch the social-first brand. 

- Brand strategy

- Tone of Voice and Verbal Identity Guidelines

- Launch strategy

- Social Media strategy

- Crafting narratives and strategies for each product and season launch to guide email marketing, SEO, creative pre-pros, 

The Scarlet Lady is Richard Branson's first cruise launch from Virgin Voyages, and my team helped craft positioning strategies.

- Tone of Voice and service standards 

for  8 restaurants 

-  Creative strategy work also included "housekeeping surprise & delight" experience strategy

A  beloved chocolate brand from Mars,  my team worked with the Dove team to create national mini campaigns for their Chocolates and Ice Cream products.

- Competitive research

- Global campaign strategy

-  Audience planning

-Oversaw creative execution

Alila is a brand of luxury hotels within the Hyatt group, and hired the K&P team to lead a brand refresh.

- Competitive research

- Audience planning 

- Brand Strategy (mission, vision, pillars)

-  Oversaw Copywriting and Design teams